Effective date: November 4, 2026

This Privacy Policy explains how Proficiencee (“we,” “us,” or “our”) collects, uses, shares, and protects information about you when you visit proficiencee.com (the “Site”) or otherwise interact with us online in connection with educational courseware and learning resources for educators and learners. By using the Site, you agree to the practices described in this policy.

Information We Collect

Information you give us. Depending on how you use the Site, you may provide:

• Contact details such as your name, email address, phone number, and organization when you complete a contact, inquiry, quote, or appointment-request form;
• Email address and preferences when you subscribe to our newsletter or updates;
• Billing and shipping details, order history, and related information when you make a purchase (payment card numbers are entered directly with our payment processors and are not stored by us);
• Account information such as your username, password, profile details, and activity when you create or use an account;
• Any other information you choose to send us.

Information collected automatically. When you visit the Site, we and our service providers automatically collect certain information, including your IP address, browser and device type, operating system, referring pages, pages viewed, links clicked, time spent on pages, approximate location (city or region, derived from IP address), and the date and time of your visit. We collect this through server logs, cookies, browser storage, and similar technologies, as described in our Cookie Policy.

Analytics and session insights. We use first-party analytics that recognize returning visitors with a random identifier stored in your own browser, and Microsoft Clarity, which captures how visitors interact with pages (such as clicks, scrolling, and mouse movement) to produce heatmaps and session replays. Clarity is configured to mask text you type into forms. We also use Google Analytics to understand Site usage. This information helps us understand how the Site is used and improve it.

How We Use Information

• To respond to your inquiries and provide the information, services, or support you request;
• To process orders, payments, shipping, returns, and related customer service;
• To create and manage your account;
• To send newsletters and updates you have asked to receive (you can unsubscribe at any time);
• To operate, maintain, secure, and improve the Site, including troubleshooting, analytics, and preventing spam, fraud, and abuse;
• To comply with legal obligations and enforce our terms; and
• For any other purpose we describe to you at the time we collect the information.

How We Share Information

Proficiencee does not sell your personal information, and we do not share it for cross-context behavioral advertising except as described in this policy and our Cookie Policy. We share information only as follows:

• Service providers that help us operate the Site and our organization, such as website hosting (WP Engine), email and newsletter platforms, form and CRM tools, analytics providers (including Microsoft Clarity), security and spam-prevention services, payment processors, and shipping carriers. These providers may use information only to perform services for us;
• Legal and safety. When we believe disclosure is required by law, subpoena, or other legal process, or is necessary to protect the rights, property, or safety of our organization, our users, or others;
• Organizational changes. In connection with a merger, acquisition, reorganization, or transfer of all or part of our operations, subject to this policy; and
• With your consent or at your direction.

Data Retention

We keep personal information for as long as needed to fulfill the purposes described in this policy, including meeting legal, accounting, tax, and reporting requirements, and then delete or de-identify it. Analytics data is retained for limited periods set by our analytics tools.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encrypted (HTTPS) connections, a managed hosting environment, firewall and malware protection, and access controls. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Your Choices and Rights

• Email. You can unsubscribe from marketing or newsletter emails at any time using the link in the email or by contacting us.
• Cookies and analytics. You can control cookies through your browser settings and our cookie notice. See our Cookie Policy for details.
• Global Privacy Control. Our first-party analytics honors the Global Privacy Control (GPC) browser signal.
• Access, correction, and deletion. You may ask us to provide, correct, or delete personal information we hold about you. Depending on where you live, you may have additional rights under state privacy laws (for example, in California, Colorado, Connecticut, Virginia, and other states), including the right to know what we collect, to correct or delete it, to obtain a copy, and to opt out of certain processing. We will not discriminate against you for exercising your rights.
• Account information. You can review and update your account details by signing in to your account.

To make a request, contact us using the information below. We may need to verify your identity before responding, and some information may be retained where required or permitted by law.

Third-Party Links and Content

The Site may link to or embed content from third parties such as YouTube or Vimeo videos and social media platforms. Those third parties may collect information about you under their own privacy policies, and we are not responsible for their practices.

Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it.

Visitors Outside the United States

The Site is operated in the United States. If you visit from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Material changes will be posted on this page.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact:

Proficiencee
13398 Tegler Dr., Suite 120 #107, Noblesville, IN 46060
Phone: (888) 817-8894
You may also reach us through the contact form on proficiencee.com.